- Why Your Business Needs An Event Presence Called
- Why Your Business Needs An Event Presence Must
- Why Your Business Needs An Event Presence Within
Put Beams in Your Center with Event Presence
Our Beam is the premiere Smart Presence™ System. Going beyond traditional video conferencing products, Beam removes the constraints of a screen by coupling high-end video and audio with the freedom of mobility. The combination provides a rich experience that connects people in ways no other tool offers.
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This Smart Presence™ technology provides the platform to increase the strength of your Center and events.
Benefits to Your Center and Events
- Enhance Venue Sales – Attract new business. The Beam is a next generation tool that allows event managers to visit your Center from anywhere in the world without leaving town.
- Staff Productivity – Center and event staff can easily be anywhere in the building, anytime.
- Increase Venue Services – The Beam offers event managers a new tool to attract sought after speakers without the need for them to travel. Beams have proven to increase attendance by allowing event access to attendees not otherwise committed to attend in person.
- Bolster Security – Use the Beams from anywhere and your staff can have immediate presence when needed.
- Generate Center Revenue – Beams are rented by event management, exhibitors and attendees. A percentage of the revenue generated by rental of Beams is shared with your Center.
“People don’t buy tickets to an event, they buy tickets to an experience. Position your event as a romantic date night, a fun gathering for friends, or offer another emotional benefit, and buyers are more likely see themselves in this context.”
— Riley Rant, Managing Editor of Eventbrite’s Consumer Blog, Rally
When people look for things to do, they’re typically looking to fulfill a specific need, desire, or purpose. Maybe they have friends coming into town, are celebrating an anniversary or birthday, want to explore an interest, or wish to better themselves by taking a class.
To cater to this behavior, think about how you can position your event as an experience — one that satisfies a specific need or desire. Unique event positioning helps you in a number of ways. It improves your chances of being found through search, helps you stand out from the competition, and makes an on-the-spot ticket sale more likely (particularly if your event is answering an urgent need).
We asked Riley Rant, Managing Editor of our event-goer blog, Rally, to share some of the most popular event positionings she’s seen on the site. Read on to get started reimagining your event as a can’t-miss experience:
1. Make it a date-night destination: Does your event have a romantic element? Consider positioning it as the perfect thing to do for a date night or anniversary. This type of content performs well with millennial Rally readers, but the desire for dating experiences spans generations. In a recent study, we found that Baby Boomers (born between roughly 1946-1964) attend an average of 7.7 dating events per year. Interest is also evident when you look at search volume trends: the phrase “date ideas” gets searched over 60,000 times a month.
For a better chance of getting found on Google, include your event location in your keyword phrase; “Date ideas [major city name]” gets between 500-900 searches a month, and is more likely to reach your target audience than a broader phrase.
| Extend your reach: Make a night out of it by packaging your event as part of a larger date-night experience. For example, you could partner with a nearby bar and recommend it as the perfect pre-event happy hour spot. |
2. Sell it as a “ladies’ night”: This is another popular positioning we’ve seen for everything from outdoor movie nights to late-night DJ sets. If your event fits the bill, tout it as a “girls’ night out,” and consider giving female attendees discounted entry or drink tickets.
This tactic will do more than just draw the ladies: the promise of a female crowd can also help you attract single guys looking to mingle.
| Extend your reach: Feature your event on local dating sites to snag more singles. |
3. Make it a “foodie” find: In a recent survey of more than 5,000 festival-goers, we found that 80% of millennials had attended three or more food, wine, or beer events in the past year. And more than half of them consider themselves “foodies.” So it’s no surprise that “Food & Drink” is one of the most popular categories on Rally, which is read by a mostly urban, millennial audience.
If you’re targeting millennials, think about incorporating a food or drink element into your event. You could host a pre-event cocktail hour with themed drinks made by a well-known mixologist, or invite local food trucks to serve a custom menu outside your venue.
| Extend your reach: Bring in a local chef who has a large following on social media and ask them to promote your event to their audience. |
4. Play into nostalgia: Throwback-themed events have performed well with the Rally audience — and no matter who your target is, they have some sort of past you can play into. Say you’re hosting a fundraiser and your target donor base is in their 30s. Why not theme your event with 90s-inspired music and decor to tap into their nostalgia? Nothing tugs on the heartstrings like the song you danced to at prom.
| Extend your reach: Partner with a local radio station that plays music from the decade your event highlights. |
5. Position it as weekend getaway: If your event is not in a main metro, paint a picture of what people can do over a weekend in your event location. Package up information and post it to your website or ticketing page: where should your guests stay? What are the best restaurants in the area? What local sights should they see?
People like to plan ahead when it comes to travel, so this strategy works best if you execute it well in advance of your event. By doing the legwork for attendees, you not only make it easier for them to commit to traveling for your event — you make the event experience that much richer.
| Extend your reach: Find local hotels, restaurants, or tour companies to partner with. They can help you promote your event and you, in turn, can help drive traffic to their business. |
6. Create a series: Events that take place every week or month are always popular, and they’re a win-win for both organizers and event-goers. Event-goers love to have options, so having multiple dates to choose from is always a plus. And organizers can use recurring events to build recognition with event-goers over time — so even if they can’t make it to this event, they’re more likely to attend the next one.
Why Your Business Needs An Event Presence Called
If you host multiple events throughout the year, think about how you might position them as a series to help establish your event brand. Adobe illustrator cc 2018 portable for mac.
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Why Your Business Needs An Event Presence Must
| Extend your reach: Capture email addresses of interested event-goers, and send them frequent updates on upcoming events in your series. (Bonus points for encouraging them to share with friends!) |
The bottom line is: people have lots of options when it comes to things to do. So to get found — and chosen — by event-goers, you need to get creative with your event positioning. Get to know your target audience, hone in on their interests, and use your insight to craft an experience they won’t want to miss.
Why Your Business Needs An Event Presence Within
Want more event-goer insights? Check out the other posts in this series, “Engaging the Social Ringleader,” “Crafting an Event Page That Sells”, and “3 Tips for Driving Ticket Sales.”